Storyline: Deepfakes and deep mistrust
When AI gets good enough, the mere threat of its existence is enough to sow distrust in legitimate sources.
2 min read
Storylines
Practical advice on writing for brands, startups, executives, content creators – and, above all, for humans.
36 posts
What is a storyline?
Understanding the word's deeper meaning can help you tell your story to the world -- and get the world to pay attention.
3 min read
8 generative AI prompts to help you write better
Detailed tips and AI prompts that will improve your writing, including prompts to get AI to give you better drafts and better research, help you address weaknesses in your argument, prepare for interviews, check for originality, and highlight errors.
6 min read
I'm thinking about starting a community
Would you be interested in joining a community of Storylines subscribers?
This would be a place for writers, editors, and
1 min read
How I use AI for writing
21 specific ways AI can make you a better writer — if you’re careful
6 min read
Embracing the Zen of collaborative writing
Collaborative writing is different from solo writing: There's less of your self involved
6 min read
25 things I learned in 25 years of newsletter publishing
A newsletter is the single most powerful tool I know of for building and maintaining a network.
6 min read
The top tools for collaborative writing, part 2: Project management and publishing
Google tools are the dominant project management choice, but that's not the whole story.
4 min read
The top tools for collaborative writing, part 1: Writing and editing
What tools do you need to make a collaborative writing project successful?
At the most basic level, the minimum requirements
4 min read
Blogs are alive and well, survey data shows
Over 80% of professional content creators are busy writing blog posts for our companies and clients, according to my survey.
5 min read
How to measure content effectiveness
Quantitative and qualitative metrics you can use to study and improve content production
6 min read
Release management for content products
A checklist for teams preparing to publish content
4 min read