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Storylines
Practical advice on writing for brands, startups, executives, content creators – and, above all, for humans.
33 posts
How I use AI for writing
21 specific ways AI can make you a better writer — if you’re careful
6 min read
Embracing the Zen of collaborative writing
Collaborative writing is different from solo writing: There's less of your self involved
6 min read
25 things I learned in 25 years of newsletter publishing
A newsletter is the single most powerful tool I know of for building and maintaining a network.
6 min read
The top tools for collaborative writing, part 2: Project management and publishing
Google tools are the dominant project management choice, but that's not the whole story.
4 min read
The top tools for collaborative writing, part 1: Writing and editing
What tools do you need to make a collaborative writing project successful?
At the most basic level, the minimum requirements
4 min read
Blogs are alive and well, survey data shows
Over 80% of professional content creators are busy writing blog posts for our companies and clients, according to my survey.
5 min read
How to measure content effectiveness
Quantitative and qualitative metrics you can use to study and improve content production
6 min read
Release management for content products
A checklist for teams preparing to publish content
4 min read
What does an editor actually do?
It's a lot more than just fixing grammar. The best editors know how to improve the copy and the writer at the same time.
7 min read
Avoiding that "Untitled document" feeling in Google Docs
A good collaborative writing process should never leave anyone unsure of what they need to write next
4 min read
How to write - and how to avoid writer's block
5 tips for getting started writing when it’s not easy
6 min read