Storylines
Practical advice on writing for brands, startups, executives, content creators – and, above all, for humans.
47 posts
Rewrites to infinity: David Strom on the reality (and dangers) of content collaboration
“Eventually the ref has to blow the whistle. The play must resume.”
6 min read
Secrets of the word wizards
Download the 2025 Tweney Media survey of content professionals
2 min read
Webinar: Secrets of content marketing and content creation
Even if you don't like the word "content" all that much
2 min read
How giving speeches can make you a better speechwriter
What I’ve learned by getting back in front of audiences this year
5 min read
Andy Raskin on the art of strategic narrative
Most companies' pitches talk about why their solution is the best. But the really successful founders are doing something different.
9 min read
Your invitation to contribute to the 2nd annual State of Content Creation
If you create work-related content--social media posts, blog posts, bylines, or marketing materials--I want to hear from you.
2 min read
Storylines
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How the WE model can help you write better
The simplest, most effective way I know of to make writing work better, whether you're a solo writer or working with collaborators.
4 min read
How to use an assignment brief to make any business writing project 10x easier
A good assignment brief will help create alignment between you and the people requesting writing from you -- saving everyone time and reducing stress.
6 min read
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
A conversation about the role of editorial leaders, the importance of empathy in editing, and how The Moth StorySLAM inspired him.
5 min read
What Eminem taught me about SEO and authenticity
Finding the real Slim Shady in an world of infinite mediocre copies
4 min read
The craft of content creation: A conversation with Sam Diaz
“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.
6 min read