‘People will always pay for good stories’: A tech journalist’s perspective with Rafe Needleman
Rafe Needleman has been covering technology for over 25 years as a journalist and communications leader. Needleman’s technology journalism experience […]
Storylines
Message Lab’s Ben Worthen on the enduring value of a great story, well-told
This week, I’m excited to share an interview I did recently with Ben Worthen, founder of content agency Message Lab.
How content builds trust: A conversation with Osano’s Julie Polito
Julie Polito is the Head of Brand + Content Communications at Osano, a leading data privacy SaaS company. I’ve known
Beyond spellcheck: Alex Sventeckis on the value of AI and good editing
As a writer and consultant, Alex Sventeckis has crafted compelling content and built expert content teams for companies in B2B
Quentin Hardy on helping companies find ‘story-market fit’
Quentin Hardy has written about business, finance, and technology for some of the world’s leading publications and served as head
Everything you need to know about collaborative writing
There’s lots of advice available online and in books on how to write your memoir, novel, or screenplay. Most of
How to measure content effectiveness
The final step in my six-part POWERS process for team-oriented content production is to study the results. If you don’t
Release management for content products
If you’ve been following along the past few weeks, I’ve been going through the stages of the POWERS process for
The job of an editor
A few weeks ago, I used an image in this newsletter that I wish I hadn’t. It was a picture
How to write — and how to avoid writers’ block
If you’ve been following the team-writing process I outlined a couple of weeks ago, you’ll reach a point where you