“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.
Ben Worthen founded one of the most successful content agencies, Message Lab. In this interview, he talks about how companies need to stop talking about their products so much, and start telling better stories.
Alex is one of the sharpest and best-organized editors in the content business. In this interview, he shares his thoughts on good editing, interviewing, and how he uses AI to save 50% of his time creating proposals.
A former NYT editor and Googler, Quentin is a writer and content creator with an incisive wit and a deep sense of curiosity. Here, he shares his views on editing, empathy, and AI's lack of creativity.