How giving speeches can make you a better speechwriter
What I’ve learned by getting back in front of audiences this year
5 min read
Andy Raskin on the art of strategic narrative
Most companies' pitches talk about why their solution is the best. But the really successful founders are doing something different.
9 min read
Your invitation to contribute to the 2nd annual State of Content Creation
If you create work-related content--social media posts, blog posts, bylines, or marketing materials--I want to hear from you.
2 min read
Storylines
members
How the WE model can help you write better
The simplest, most effective way I know of to make writing work better, whether you're a solo writer or working with collaborators.
4 min read
How to use an assignment brief to make any business writing project 10x easier
A good assignment brief will help create alignment between you and the people requesting writing from you -- saving everyone time and reducing stress.
6 min read
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
A conversation about the role of editorial leaders, the importance of empathy in editing, and how The Moth StorySLAM inspired him.
5 min read
What Eminem taught me about SEO and authenticity
Finding the real Slim Shady in an world of infinite mediocre copies
4 min read
Breathwork to breakthrough: Embracing creative freedom for post #2000
How getting sick on Christmas led to a creative rebirth.
7 min read
The craft of content creation: A conversation with Sam Diaz
“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.
6 min read
LinkedIn strategy guide
This quick and easy LinkedIn strategy guide can help you promote yourself -- and your business -- on one of the world's biggest social networks.
1 min read
'People will always pay for good stories': A tech journalist's perspective with Rafe Needleman
Longtime tech journalist and communications leader Rafe Needleman talks about good editing, storytelling, journalism, and how he uses AI.
6 min read