Trouble ahead for online retailers? Many dot coms are offering free shipping and other perks in an effort to attract new customers. Now, a Forrester report claims, they may find themselves locked in to continuing those money-losing practices. With negative margins, free shipping, and logistical problems, these retailers may have big problems building sustainable online businesses.
E-tailers may be stuck with shipping costs
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Trouble ahead for online retailers?
Trouble ahead for online retailers? Many dot coms are offering free shipping and other perks in an effort to attract new customers. Now, a Forrester report claims, they may find themselves locked in to continuing those money-losing practices. With negative margins, free shipping, and logistical prob
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