Secrets of the word wizards
Download the 2025 Tweney Media survey of content professionals
2 min read
Storylines
Practical advice on writing for brands, startups, executives, content creators – and, above all, for humans.
45 posts
Webinar: Secrets of content marketing and content creation
Even if you don't like the word "content" all that much
2 min read
How giving speeches can make you a better speechwriter
What I’ve learned by getting back in front of audiences this year
5 min read
Andy Raskin on the art of strategic narrative
Most companies' pitches talk about why their solution is the best. But the really successful founders are doing something different.
9 min read
Your invitation to contribute to the 2nd annual State of Content Creation
If you create work-related content--social media posts, blog posts, bylines, or marketing materials--I want to hear from you.
2 min read
Storylines
members
How the WE model can help you write better
The simplest, most effective way I know of to make writing work better, whether you're a solo writer or working with collaborators.
4 min read
How to use an assignment brief to make any business writing project 10x easier
A good assignment brief will help create alignment between you and the people requesting writing from you -- saving everyone time and reducing stress.
6 min read
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
A conversation about the role of editorial leaders, the importance of empathy in editing, and how The Moth StorySLAM inspired him.
5 min read
What Eminem taught me about SEO and authenticity
Finding the real Slim Shady in an world of infinite mediocre copies
4 min read
The craft of content creation: A conversation with Sam Diaz
“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.
6 min read
'People will always pay for good stories': A tech journalist's perspective with Rafe Needleman
Longtime tech journalist and communications leader Rafe Needleman talks about good editing, storytelling, journalism, and how he uses AI.
6 min read
Message Lab’s Ben Worthen on the enduring value of a great story, well-told
Ben Worthen founded one of the most successful content agencies, Message Lab. In this interview, he talks about how companies need to stop talking about their products so much, and start telling better stories.
6 min read