Storylines

If you create work-related content--social media posts, blog posts, bylines, or marketing materials--I want to hear from you.

The simplest, most effective way I know of to make writing work better, whether you're a solo writer or working with collaborators.

A good assignment brief will help create alignment between you and the people requesting writing from you -- saving everyone time and reducing stress.

A conversation about the role of editorial leaders, the importance of empathy in editing, and how The Moth StorySLAM inspired him.

Finding the real Slim Shady in an world of infinite mediocre copies

“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.

Longtime tech journalist and communications leader Rafe Needleman talks about good editing, storytelling, journalism, and how he uses AI.

Ben Worthen founded one of the most successful content agencies, Message Lab. In this interview, he talks about how companies need to stop talking about their products so much, and start telling better stories.

With a career ranging from IBM and Google to Matillion and Osano, Julie is one of the most accomplished and versatile content pros out there.

21 inspirational speeches, insightful communications research, helpful resources, and informative books on speechwriting.

Alex is one of the sharpest and best-organized editors in the content business. In this interview, he shares his thoughts on good editing, interviewing, and how he uses AI to save 50% of his time creating proposals.

A former NYT editor and Googler, Quentin is a writer and content creator with an incisive wit and a deep sense of curiosity. Here, he shares his views on editing, empathy, and AI's lack of creativity.