Good listening leads to better thinking
A fellow consultant recently asked me for advice on writing and publishing more consistently. He wasn’t asking me to ghostwrite […]
Storylines
Writing with (and without) AI
Artificial intelligence complicates things for writers. It’s complicating everything for everyone these days, sure. We all have AI in our
What is content? What is writing?
Like many writers who take their craft seriously, I had an uneasy relationship with the word “content” for a long
Rewrites to infinity: David Strom on the reality (and dangers) of content collaboration
David Strom is a veteran technology journalist and content strategist who has been covering enterprise technology for over three decades.
Secrets of the word wizards
Writing has always been a challenging job. But now, in the age of generative AI, it’s getting even more difficult
How giving speeches can make you a better speechwriter
I arrived at the conference a little late. Everyone had their coffees, and most of them were already at the
Andy Raskin on the art of strategic narrative
Andy Raskin is a legendary strategic narrative consultant whose clients have included Salesforce, Uber, Square, Yelp, VMware, Intel and General
How the WE model can help you write better
Last week, I gave a copywriting workshop in Alpharetta, Georgia, to a marketing team of about 80 people. It was
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
Nick Adams Pandolfo is a content creator and strategist, executive comms specialist, ghostwriter, and general storyteller. After spending much of
The craft of content creation: A conversation with Sam Diaz
Sam Diaz is a Senior Vice President of Digital Content at Burson, a role that draws on his background as