Andy Raskin on the art of strategic narrative
Most companies' pitches talk about why their solution is the best. But the really successful founders are doing something different.
9 min read
Creators Series
8 posts
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
A conversation about the role of editorial leaders, the importance of empathy in editing, and how The Moth StorySLAM inspired him.
5 min read
The craft of content creation: A conversation with Sam Diaz
“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.
6 min read
'People will always pay for good stories': A tech journalist's perspective with Rafe Needleman
Longtime tech journalist and communications leader Rafe Needleman talks about good editing, storytelling, journalism, and how he uses AI.
6 min read
Message Lab’s Ben Worthen on the enduring value of a great story, well-told
Ben Worthen founded one of the most successful content agencies, Message Lab. In this interview, he talks about how companies need to stop talking about their products so much, and start telling better stories.
6 min read
How content builds trust: A conversation with Osano’s Julie Polito
With a career ranging from IBM and Google to Matillion and Osano, Julie is one of the most accomplished and versatile content pros out there.
6 min read
Beyond spellcheck: Alex Sventeckis on the value of AI and good editing
Alex is one of the sharpest and best-organized editors in the content business. In this interview, he shares his thoughts on good editing, interviewing, and how he uses AI to save 50% of his time creating proposals.
7 min read
Quentin Hardy on helping companies find ‘story-market fit’
A former NYT editor and Googler, Quentin is a writer and content creator with an incisive wit and a deep sense of curiosity. Here, he shares his views on editing, empathy, and AI's lack of creativity.
5 min read