Creators Series

“Eventually the ref has to blow the whistle. The play must resume.”

Most companies' pitches talk about why their solution is the best. But the really successful founders are doing something different.

A conversation about the role of editorial leaders, the importance of empathy in editing, and how The Moth StorySLAM inspired him.

“Good content doesn’t come out of thin air. It's a craft. It's an art. It's a science.” Burson content leader Sam Diaz shares his experience working with execs and clients.

Longtime tech journalist and communications leader Rafe Needleman talks about good editing, storytelling, journalism, and how he uses AI.

Ben Worthen founded one of the most successful content agencies, Message Lab. In this interview, he talks about how companies need to stop talking about their products so much, and start telling better stories.

With a career ranging from IBM and Google to Matillion and Osano, Julie is one of the most accomplished and versatile content pros out there.

Alex is one of the sharpest and best-organized editors in the content business. In this interview, he shares his thoughts on good editing, interviewing, and how he uses AI to save 50% of his time creating proposals.

A former NYT editor and Googler, Quentin is a writer and content creator with an incisive wit and a deep sense of curiosity. Here, he shares his views on editing, empathy, and AI's lack of creativity.