Notes

Make a Better Product

If your product isn’t selling, who do you turn to? Those who help make your product? Or those who buy it? For newspaper publishers it’s a trick question, because they’re accustomed to thinking of their customers as their readers. That’s not true: Their readers are the product, and advertisers are th
Dylan Tweney

If your product isn’t selling, who do you turn to? Those who help make your product? Or those who buy it?

For newspaper publishers it’s a trick question, because they’re accustomed to thinking of their customers as their readers. That’s not true: Their readers are the product, and advertisers are the customer.

Publishers “look to readers for their salvation,” as Michael Kinsley writes in Slate, suggesting that they’re disenchanted with advertisers.

But maybe they should be looking to advertisers — and making a better product for them, not just the readers.

(Note started July 2009; revisited August 2014)

Share
Comments
More from Dylan Tweney - Storylines
Notes

I have arrived

The Dharma Seal of Plum Village is “I have arrived, I am home.” It means happiness is possible. Freedom is possible. Right now. Right here. Thich Nhat Hanh
Dylan Tweney

Storylines

Subscribe to my newsletter on writing & storytelling

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Dylan Tweney - Storylines.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.