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78 posts
VentureBeat

The CMO’s Dilemma: Bringing Formula 1 to America (podcast)

More than three-quarters of marketers do email marketing exclusively with marketing automation platforms. Find out why in our Marketing Automation webinar on June 18. VentureBeat’s podcast, What to Think, is back — and this time, we’re trying something new. In the first of a series of interviews wit
Dylan Tweney 2 min read
VentureBeat

It’s time for new adventures

Four years ago, Matt Marshall and Alicia Saribalis hired me to lead VentureBeat’s news team, which at that comprised about five people. One of them immediately left. (Thanks for the vote of confidence, Anthony.) Most of us sat in a small office in San Francisco, arrayed around a collection of mismat
Dylan Tweney 2 min read
VentureBeat

With great data comes great responsibility

Marketers are now able to personalize messages for their customers (and potential customers) with greater precision than ever before. Powerful new data analytics systems, marketing automation platforms, and a host of other tools are part of this revolution in targeting. But the availability of huge
Dylan Tweney 5 min read

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