Talk loudly and carry a big schtick
The people who are paid to get corporate messages across outnumber daily news journalists by nearly 10 to 1. That’s not even a fair fight. So what responsibility do PR people have?
pr
Rough Drafts
PR folks: Here’s how to pitch me
The lovely Ayelet Noff from PR firm Blonde 2.0 interviewed me on the best way for PR people to approach me with stories. Here’s an excerpt, but read the full story on her site if you’re wondering about this kind of thing.