Andy Raskin on the art of strategic narrative
Andy Raskin is a legendary strategic narrative consultant whose clients have included Salesforce, Uber, Square, Yelp, VMware, Intel and General […]
How the WE model can help you write better
Last week, I gave a copywriting workshop in Alpharetta, Georgia, to a marketing team of about 80 people. It was
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
Nick Adams Pandolfo is a content creator and strategist, executive comms specialist, ghostwriter, and general storyteller. After spending much of
Breathwork to breakthrough: Embracing creative freedom for post #2000
This post is my 2,000th on this website. It’s also the first in a new direction. I am so grateful
The craft of content creation: A conversation with Sam Diaz
Sam Diaz is a Senior Vice President of Digital Content at Burson, a role that draws on his background as
LinkedIn strategy guide
LinkedIn can be a powerful social platform for professionals of all kinds, and it’s not just for job searching anymore.
‘People will always pay for good stories’: A tech journalist’s perspective with Rafe Needleman
Rafe Needleman has been covering technology for over 25 years as a journalist and communications leader. Needleman’s technology journalism experience
Message Lab’s Ben Worthen on the enduring value of a great story, well-told
This week, I’m excited to share an interview I did recently with Ben Worthen, founder of content agency Message Lab.
8 generative AI prompts to make you a better writer
Last week I wrote about how I use AI for writing. This week I’d like to share some detailed tips
21 specific ways AI can make you a better writer
A burning question for anyone in the content business is this: Will AI replace me? In the short term, it’s