How giving speeches can make you a better speechwriter
I arrived at the conference a little late. Everyone had their coffees, and most of them were already at the […]
Into the labyrinth
On the fourth day, we walked slowly into the labyrinth, step after step, walking around one loop, turning, and returning
Andy Raskin on the art of strategic narrative
Andy Raskin is a legendary strategic narrative consultant whose clients have included Salesforce, Uber, Square, Yelp, VMware, Intel and General
How the WE model can help you write better
Last week, I gave a copywriting workshop in Alpharetta, Georgia, to a marketing team of about 80 people. It was
Why empathy is crucial for creating content: A chat with Nick Adams Pandolfo
Nick Adams Pandolfo is a content creator and strategist, executive comms specialist, ghostwriter, and general storyteller. After spending much of
Breathwork to breakthrough: Embracing creative freedom for post #2000
This post is my 2,000th on this website. It’s also the first in a new direction. I am so grateful
The craft of content creation: A conversation with Sam Diaz
Sam Diaz is a Senior Vice President of Digital Content at Burson, a role that draws on his background as
LinkedIn strategy guide
LinkedIn can be a powerful social platform for professionals of all kinds, and it’s not just for job searching anymore.
‘People will always pay for good stories’: A tech journalist’s perspective with Rafe Needleman
Rafe Needleman has been covering technology for over 25 years as a journalist and communications leader. Needleman’s technology journalism experience
Message Lab’s Ben Worthen on the enduring value of a great story, well-told
This week, I’m excited to share an interview I did recently with Ben Worthen, founder of content agency Message Lab.