All my posts

  • 8 generative AI prompts to make you a better writer

    8 generative AI prompts to make you a better writer

    Last week I wrote about how I use AI for writing. This week I’d like to share some detailed tips and prompts that have worked for me and other writers. The number one piece of advice I have for writers working with AI chatbots is to treat them like interns or research assistants you are…

  • 21 specific ways AI can make you a better writer

    21 specific ways AI can make you a better writer

    A burning question for anyone in the content business is this: Will AI replace me? In the short term, it’s certainly having a sharply negative effect on writers’ careers.  Freelance writing work is disappearing, according to a study done by Upwork that Christopher Mims reported on in June.… Story continues … “21 specific ways AI can make…

  • How content builds trust: A conversation with Osano’s Julie Polito

    How content builds trust: A conversation with Osano’s Julie Polito

    Julie Polito is the Head of Brand + Content Communications at Osano, a leading data privacy SaaS company. I’ve known Julie for many years now. In her career, she’s been a journalist for national publications, an award-winning creative director, and led content, brand, and communications for several B2B technology companies, from startups to Fortune 50…

  • Beyond spellcheck: Alex Sventeckis on the value of AI and good editing

    Beyond spellcheck: Alex Sventeckis on the value of AI and good editing

    As a writer and consultant, Alex Sventeckis has crafted compelling content and built expert content teams for companies in B2B tech, physical/cybersecurity, manufacturing & logistics, and public relations. His past roles at Indiana’s technology accelerator TechPoint and B2B SaaS PR agency BLASTmedia (now PANBlast) shaped his passion for strong narratives and a journalistic approach to…

  • What matters now

    What matters now

    As I sit at my desk this morning, I am thinking about what really matters. Peace. Honest, clear communication. Showing respect for all people, and making an effort at mutual understanding. Curiosity, openness, and a willingness to learn. Kindness and compassion.… Story continues … “What matters now”

  • Quentin Hardy on helping companies find ‘story-market fit’

    Quentin Hardy on helping companies find ‘story-market fit’

    Quentin Hardy has written about business, finance, and technology for some of the world’s leading publications and served as head of editorial for Google Cloud. An award-winning writer, frequent television guest, and event moderator and speaker, he has a real talent for demystifying complexity.… Story continues … “Quentin Hardy on helping companies find ‘story-market fit’”

  • Everything you need to know about collaborative writing

    Everything you need to know about collaborative writing

    There’s lots of advice available online and in books on how to write your memoir, novel, or screenplay. Most of it focuses on you, writing as a sole creator. But those books and how-to videos don’t explain how to handle the reality of writing collaboratively.… Story continues … “Everything you need to know about collaborative…

  • How to measure content effectiveness

    How to measure content effectiveness

    The final step in my six-part POWERS process for team-oriented content production is to study the results. If you don’t pay attention to the effectiveness of your content, it’s difficult or impossible to improve it. What may be worse is that it’s also impossible to prove that the content was worth the investment.… Story continues…

  • Release management for content products

    Release management for content products

    If you’ve been following along the past few weeks, I’ve been going through the stages of the POWERS process for creating and publishing content as a team. For the most recent stages of the process, check out my pieces on getting started writing and the role of an editor.… Story continues … “Release management for…

  • The job of an editor

    The job of an editor

    A few weeks ago, I used an image in this newsletter that I wish I hadn’t. It was a picture of a little sign on someone’s desk that said, “Write without fear. Edit without mercy.” I kind of regret using that image because editing without mercy is not my style.… Story continues … “The job…