All my posts

  • LinkedIn strategy guide

    LinkedIn strategy guide

    LinkedIn can be a powerful social platform for professionals of all kinds, and it’s not just for job searching anymore. I created this overview for members of Guide Garden, a marketing and business development network for heart-centered professionals like therapists, coaches, mindfulness instructors, yoga teachers, and more.… Story continues … “LinkedIn strategy guide”

  • ‘People will always pay for good stories’: A tech journalist’s perspective with Rafe Needleman

    ‘People will always pay for good stories’: A tech journalist’s perspective with Rafe Needleman

    Rafe Needleman has been covering technology for over 25 years as a journalist and communications leader. Needleman’s technology journalism experience started at InfoWorld, where he was the reviews editor. Later, he became editor-in-chief of one of the original computer magazines, Byte, and then was founding editor of the first glossy enterprise technology magazine, Ziff-Davis’ Corporate…

  • Message Lab’s Ben Worthen on the enduring value of a great story, well-told

    Message Lab’s Ben Worthen on the enduring value of a great story, well-told

    This week, I’m excited to share an interview I did recently with Ben Worthen, founder of content agency Message Lab. Ben’s one of my role models in the content business, as he’s built Message Lab into a standout content agency – one of the few to effectively combine top-notch storytelling and the effective use of…

  • 8 generative AI prompts to make you a better writer

    8 generative AI prompts to make you a better writer

    Last week I wrote about how I use AI for writing. This week I’d like to share some detailed tips and prompts that have worked for me and other writers. The number one piece of advice I have for writers working with AI chatbots is to treat them like interns or research assistants you are…

  • 21 specific ways AI can make you a better writer

    21 specific ways AI can make you a better writer

    A burning question for anyone in the content business is this: Will AI replace me? In the short term, it’s certainly having a sharply negative effect on writers’ careers.  Freelance writing work is disappearing, according to a study done by Upwork that Christopher Mims reported on in June.… Story continues … “21 specific ways AI can make…

  • How content builds trust: A conversation with Osano’s Julie Polito

    How content builds trust: A conversation with Osano’s Julie Polito

    Julie Polito is the Head of Brand + Content Communications at Osano, a leading data privacy SaaS company. I’ve known Julie for many years now. In her career, she’s been a journalist for national publications, an award-winning creative director, and led content, brand, and communications for several B2B technology companies, from startups to Fortune 50…

  • Beyond spellcheck: Alex Sventeckis on the value of AI and good editing

    Beyond spellcheck: Alex Sventeckis on the value of AI and good editing

    As a writer and consultant, Alex Sventeckis has crafted compelling content and built expert content teams for companies in B2B tech, physical/cybersecurity, manufacturing & logistics, and public relations. His past roles at Indiana’s technology accelerator TechPoint and B2B SaaS PR agency BLASTmedia (now PANBlast) shaped his passion for strong narratives and a journalistic approach to…

  • What matters now

    What matters now

    As I sit at my desk this morning, I am thinking about what really matters. Peace. Honest, clear communication. Showing respect for all people, and making an effort at mutual understanding. Curiosity, openness, and a willingness to learn. Kindness and compassion.… Story continues … “What matters now”

  • Quentin Hardy on helping companies find ‘story-market fit’

    Quentin Hardy on helping companies find ‘story-market fit’

    Quentin Hardy has written about business, finance, and technology for some of the world’s leading publications and served as head of editorial for Google Cloud. An award-winning writer, frequent television guest, and event moderator and speaker, he has a real talent for demystifying complexity.… Story continues … “Quentin Hardy on helping companies find ‘story-market fit’”

  • Everything you need to know about collaborative writing

    Everything you need to know about collaborative writing

    There’s lots of advice available online and in books on how to write your memoir, novel, or screenplay. Most of it focuses on you, writing as a sole creator. But those books and how-to videos don’t explain how to handle the reality of writing collaboratively.… Story continues … “Everything you need to know about collaborative…