VentureBeat

How do you make sense of 2,000+ marketing tech companies? (podcast)

This week on What to Think, we speak to John Koetsier, the vice president of research at VB Insight, VentureBeat’s new market-research arm. VB Insight is taking a very data-driven approach to research. Case in point: For its latest report on social media management tools, VB Insight surveyed over 1,
Dylan Tweney 2 min read
what to think logo

This week on What to Think, we speak to John Koetsier, the vice president of research at VB Insight, VentureBeat’s new market-research arm.

VB Insight is taking a very data-driven approach to research. Case in point: For its latest report on social media management tools, VB Insight surveyed over 1,100 social media managers, analyzed a quarter-million tweets sent by 1,600 companies, and considered almost 200 different social media tools, ultimately doing detailed analysis of 28 leading tools.

That’s a valuable asset in the marketing tech world, which has a huge number of players — over 2,000 at last count — and attracted over $3 billion in venture investment in the last quarter alone. In other words, it’s a market with a lot of complexity and a lot of hype.

We talk to John about the value of marketing technologies, what marketing clouds are standing out, what the current trends are, and about the inevitable wave of consolidation that’s coming.

Plus, we tell you what to think about:

All this and more is in our latest weekly episode. Give it a listen!


audio-thumbnail
Episode 52: Making sense of marketing tech
0:00
/0:00

You can also find the latest edition of What to Think on iTunes or on SoundCloud.

In addition, you can find What to Think on Stitcher or get the What to Think RSS feed for the podcast player of your choice.

Enjoy the show!


VentureBeat’s VB Insight team is studying marketing analytics…
Chime in here, and we’ll share the results.

from VentureBeat » Dylan Tweney http://ift.tt/1bjkUn6

Share
Comments
More from Dylan Tweney - Storylines
VentureBeat

Overstock.com could begin first Bitcoin-based stock trades

I’m a stringer for VentureBeat this week at the #Money2020 conference, looking for good stories about blockchain. Here’s one about how Overstock.com is about to offer stock (in itself) via T0, its Bitcoin-based equities trading platform. (Just don’t call it an exchange, even though it is.) Official
Dylan Tweney 3 min read

Storylines

Subscribe to my newsletter on writing & storytelling

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Dylan Tweney - Storylines.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.