When a company decides to get into e-commerce, who’s in charge? Usually the IT managers, if you believe a recent survey of — yes, IT managers — by Cambridge Technology Partners’ Cambridge Information Network. According to this survey of 170 CIO’s, in 72% of the cases the IT department is a primary driver of e-commerce, followed by the marketing department in 49% of the cases and sales in 38% of the cases.… Story continues … “Who’s in charge here?”
Hello, human reader!
Sign up now for Dylan’s newsletter on writing, rewriting, listening, communication, and connection. No spam, no AI, no BS.
