Sam Diaz is a Senior Vice President of Digital Content at Burson, a role that draws on his background as both a longtime technology journalist and a corporate communications professional. He works across the agency’s full client portfolio, with an emphasis on technology companies, developing content strategies for brands and executives.… Story continues … “The craft of content creation: A conversation with Sam Diaz”

Rafe Needleman has been covering technology for over 25 years as a journalist and communications leader.

Needleman’s technology journalism experience started at InfoWorld, where he was the reviews editor. Later, he became editor-in-chief of one of the original computer magazines, Byte, and then was founding editor of the first glossy enterprise technology magazine, Ziff-Davis’ Corporate Computing, which is where I met him.… Story continues … “‘People will always pay for good stories’: A tech journalist’s perspective with Rafe Needleman”

This week, I’m excited to share an interview I did recently with Ben Worthen, founder of content agency Message Lab. Ben’s one of my role models in the content business, as he’s built Message Lab into a standout content agency – one of the few to effectively combine top-notch storytelling and the effective use of metrics.… Story continues … “Message Lab’s Ben Worthen on the enduring value of a great story, well-told”

Julie Polito is the Head of Brand + Content Communications at Osano, a leading data privacy SaaS company. I’ve known Julie for many years now. In her career, she’s been a journalist for national publications, an award-winning creative director, and led content, brand, and communications for several B2B technology companies, from startups to Fortune 50 organizations.… Story continues … “How content builds trust: A conversation with Osano’s Julie Polito”

As a writer and consultant, Alex Sventeckis has crafted compelling content and built expert content teams for companies in B2B tech, physical/cybersecurity, manufacturing & logistics, and public relations. His past roles at Indiana’s technology accelerator TechPoint and B2B SaaS PR agency BLASTmedia (now PANBlast) shaped his passion for strong narratives and a journalistic approach to content.… Story continues … “Beyond spellcheck: Alex Sventeckis on the value of AI and good editing”

Quentin Hardy has written about business, finance, and technology for some of the world’s leading publications and served as head of editorial for Google Cloud. An award-winning writer, frequent television guest, and event moderator and speaker, he has a real talent for demystifying complexity.… Story continues … “Quentin Hardy on helping companies find ‘story-market fit’”