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Year: 2015 (Page 4 of 10)

The CMO’s Dilemma: Bringing Formula 1 to America (podcast)

VB_WhatToThink_CMO_Featured


More than three-quarters of marketers do email marketing exclusively with marketing automation platforms. Find out why in our Marketing Automation webinar on June 18.

VentureBeat’s podcast, What to Think, is back — and this time, we’re trying something new.

In the first of a series of interviews with chief marketing officers, we sat down with Michael Williams, the CMO for Grand Prix of America.… Read the rest

Here comes the industrial Internet — and enormous amounts of data

Data lakes will look nothing like this.

The “Internet of Things” is a trendy term that probably makes you think about connected toasters and smart refrigerators. But for GE, it also includes jet engines and power generators.

You might not think of these giant artifacts of industrial culture as part of the Internet of Things, but they will be — and their impact is going to be far bigger than adding some superfluous level of convenience to your dishwasher.… Read the rest

Ex-Cisco CTO Padmasree Warrior uses haiku and painting to find balance in work, life

Former Cisco CTO Padmasree Warrior (right) speaks with Bloomberg's Stephanie Mehta.

SAN FRANCISCO — Former Cisco chief technical officer Padmasree Warrior is a painter and a haiku poet, as well as one of the leading female executives in the technology world.

For her, art and technology are interlinked. Creating art — and she emphasized that she is an amateur artist — involves some of the same challenges of communication and innovation as creating new tech products, she said.… Read the rest

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