Pre-rolls — the short 10-15 second commercials that some video sites often make you watch before you get to the actual content you want to watch — are a bad idea. Here’s why: When you’re flipping the channels on the TV and you come to a channel with a commercial, do you stop and wait for it to play out, just so you can see what’s coming next?… Story continues … “Why video pre-rolls are a bad idea.”
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