Ron Avitzur got laid off from his job as a software consultant at Apple in 1993. But he refused to give up on his project, so he just kept coming in and working on it. Eventually he got the software–Apple’s Graphing Calculator–QA’d, translated into 20 languages, and bundled into shipping Macs, all without actually being on the Apple payroll.… Story continues … “The Graphing Calculator Story.”
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Some brand names transcend price: Rolex. Bulgari. Trojan. And some, like Ferrari, have a value that can easily be computed. In the case of the Olympus-built Ferrari Digital Model 2004, that value is about $400 — the premium you’d pay over a comparable 3.2-megapixel camera with more prosaic styling and branding.…