Swipp, a new “social intelligence platform,” is trying to bridge the gap between evanescent, useless social data (I ate a B.L.T. for lunch today! Look at this cool mural!) and more lasting, but less personal, knowledge, like the Wikipedia entry on San Francisco.
“We want to create a smarter, wiser planet,” co-founder Don Thorson told me in an interview recently. “It’s like the Borg Collective, with a more compassionate bent.”
The combination depends on an ambitious play: Getting people to share updates with their friends that include a unique 11-point rating, from -5 to +5, through Swipp’s iOS app and website, both of which launch today.
So, for example, you might use Swipp to post an update about the 49ers winning the game last weekend. Like Twitter, there’s a place to put a short note (up to about 250 words long), and you can attach a photo.
But unlike Twitter, the last thing you do before “Swipping” something is give it an emotional rating with a slider at the bottom of the screen. There’s a cute cartoon face that animates from sad/angry to happy as you slide the scale left and right.
Originally published on VentureBeat: Swipp hopes to make your status updates into collective, global knowledge | VentureBeat.