Glam Media founder Samir Arora thinks he knows the future of media.

The secret, he is betting, is brand advertising displayed against high-quality, premium content.

That stands in stark contrast to the advertising model that’s worked best for the past decade online, in which increasingly specific text advertising is targeted at potential customers’ immediate desires, largely via search engines.

Glam Media aggregates content from a large network of vertical publishers. And Arora paints an alluring picture that might appeal to many print publishers, that are wondering where their profits have gone in the move to the web.

Read the whole column: Dylan’s Desk: How the Internet is dividing publishers into two camps | VentureBeat.