The Standard’s business-to-business conference attracts lots of B2B market makers, but very few buyers or sellers — those who would actually use the markets. How much of the B2B boom is really just hype? “Among the rosy predictions and case studies lurks a sense of uncertainty. B-to-b is still very much in its infancy, driven largely by buyers pushing their sellers online.”
Preaching to the Choir at iB2B