The lovely Ayelet Noff from PR firm Blonde 2.0 interviewed me on the best way for PR people to approach me with stories. Here’s an excerpt, but read the full story on her site if you’re wondering about this kind of thing.
1) What’s the best way to pitch you?
The very best way is to look at the contact form on VentureBeat’s website, and either use the form there or use the list of reporters to figure out which reporter to pitch:
If you can’t figure out which reporter is the best contact, it’s ok to email me.
It is *highly* recommended that you copy firstname.lastname@example.org any time you have time-sensitive news that you are pitching, whether you are emailing me or anyone else on my team.
That form, by the way, as well as email@example.com, go to the whole news team. We do monitor incoming messages constantly, though we don’t reply to everything.
If you don’t hear from me, it’s ok to follow up in a day or two (just re-mail me in the same thread so I have all the context right there).