Savvy journalists have adapted (or have been forced to adapt) to a new, more collaborative publishing model online. Here are my notes from a keynote presentation I delivered on this topic at the OCLC Collaboration Forum, held at the Smithsonian, on September 21.
Matsuo Kinsaku was born around 1644 in Japan. As a young man, he became a master of a form of collaborative poetry.
It was a kind of party game: A poetry master would kick things off with a pithy short verse, and then other people in the group would collaborate (and compete) to come up with subsequent verses, each one subtly or cleverly linked to the one before.
He was very successful and popular, but around 1682 Matsuo became dissatisfied and started traveling around Japan.
As he went, he wrote compressed travelogues interspersed with very short poems. They were kind of like those kick-off verses, except they stood on their own.
Over time, his new approach gained popularity, power and subtlety. He took on the poetic name of Basho, and his artform is known today as haiku.
Since the 17th century it’s been primarily an individual activity, like other poetry.
But in my work over the past decade publishing an online journal of haiku, tinywords, I’ve seen haiku come full circle. On tinywords.com, haiku are published as poems, like on any other literary journal. But like many websites, we also allow readers to post comments, or as I like to call them, “responses.”
In some cases, those responses are simply comments like “great work” or “beautiful imagery.” But sometimes, people post their own haiku in response. On occasion, that’s sparked a whole chain of linked verses, each one responding to the one that came before.
A similar thing, I think, is happening in journalism.