No, Neil deGrasse Tyson didn’t say Apple’s App Store is a ‘watershed moment in civilization’

Astrophysicist and Cosmos host Neil deGrasse Tyson made a brief appearance in an Apple event earlier this week, where he seemed to say that Apple’s App Store was one of humanity’s crowning achievements. In a recorded video about the App Store — which recently marked its 100 billionth app download, according to Apple — Tyson says something that made my […]

No, Neil deGrasse Tyson didn’t say Apple’s App Store is a ‘watershed moment in civilization’

With great data comes great responsibility

Marketers are now able to personalize messages for their customers (and potential customers) with greater precision than ever before. Powerful new data analytics systems, marketing automation platforms, and a host of other tools are part of this revolution in targeting. But the availability of huge datasets is also key. Companies are learning how to combine formerly disparate datasets, […]

With great data comes great responsibility

How Reddit’s fixed salary policy is diversifying its workforce

RANCHO PALOS VERDES, California — Reddit is taking an unusual measure towards diversifying its workforce: It has stopped negotiating salaries with potential hires. “Women are one-quarter as likely to negotiate for salary as men are, and when they do, they’re penalized,” Reddit’s interim chief executive Ellen Pao said today at the Code Conference. Also, she […]

How Reddit’s fixed salary policy is diversifying its workforce

Senator Elizabeth Warren puts tech crowd to sleep with talk of infrastructure

RANCHO PALOS VERDES, California — Senator Elizabeth Warren is on fire about infrastructure. Specifically, Warren says, America needs to resume investing in things like roads, bridges, power grids — as well as education and basic research — that enable future innovation. “We have all helped build the world in which others can build more,” the Massachusetts […]

Senator Elizabeth Warren puts tech crowd to sleep with talk of infrastructure

I backed up 24,280 photos to Google Drive. What happened next blew my mind

My lovely wife and I recently decided to back up all our family photos to a single online location, so we’d be less dependent on the Mac Mini they currently live on. That, in turn, would free the Mini up so that the 14-year-old could use it as a music-and-movie studio and (eventually, I hope) to get […]

I backed up 24,280 photos to Google Drive. What happened next blew my mind

Welcome to our beautifully designed, corporate-controlled future Internet

There’s a generational shift in technology happening right now: From the open Web to native apps, from desktops to mobile phones, from platforms built on standards to platforms owned by corporations. Let’s call it the second Internet. Here’s what it looks like: That’s right — it’s Facebook. More than 1.44 billion people use Facebook every month, […]

Welcome to our beautifully designed, corporate-controlled future Internet

Secrets of my inbox

Last summer, Ben Kaplan posted an interview with me about how PR folks can get my attention. I’ve been pointing people to this interview time and again, because it is a helpful summary of how my day really works. Here’s the start of the transcript. Read the whole thing, or give it a listen, on PRHacker.com. […]

Secrets of my inbox

The next generation of entrepreneurs will need more open platforms

OPINION:   Last week I wrote about the way specific technologies have lowered the barriers to entrepreneurship worldwide: Amazon Web Services, Google Drive (and Google Search), mobile devices combined with widespread wireless Internet service, and Facebook. Most of these tools are what author Jonathan Zittrain would call “generative,” in that they are technologies which engender further innovation, […]

The next generation of entrepreneurs will need more open platforms

How do you make sense of 2,000+ marketing tech companies? (podcast)

This week on What to Think, we speak to John Koetsier, the vice president of research at VB Insight, VentureBeat’s new market-research arm. VB Insight is taking a very data-driven approach to research. Case in point: For its latest report on social media management tools, VB Insight surveyed over 1,100 social media managers, analyzed a […]

How do you make sense of 2,000+ marketing tech companies? (podcast)

What it takes to be a tech entrepreneur in 2015

OPINION:   A handful of technologies have contributed to an explosion of entrepreneurship in the past decade, making the prospect of starting a tech company — or tech-enabled company — more accessible to people around the world. Amazon Web Services makes it possible for anyone, anywhere, to set up a server, build a prototype, and even […]

What it takes to be a tech entrepreneur in 2015

The future of cities with swarms of driverless cars (podcast)

In the future, you might not own a car. Instead, you’ll get around town by hopping into one of many autonomous 3-wheeled pods swarming the streets. To get a picture of how we’ll get there, we invited Xerox executive David Cummins to talk to us about the company’s efforts to improve parking — yes, parking — […]

The future of cities with swarms of driverless cars (podcast)

Sunrun’s journey shows that there is rarely a straight line to success

With $2 billion worth of solar panels installed on 70,000 customers’ homes across 12 states, Sunrun is well on the way to proving that its model for solar power generation can work. But it wasn’t always so clear. When the company started, in February 2007, cofounder and chief executive Lynn Jurich says she faced an […]

Sunrun’s journey shows that there is rarely a straight line to success