We know this much: Uber has a huge public relations problem on its hands.
On Monday, Buzzfeed reported comments made by a senior vice president on Uber’s team, Emil Michael, at a private dinner. Michael’s comments suggested that he felt Uber would be justified in hiring an opposition research team to dig up dirt on journalists, such as Pando Daily’s Sarah Lacy.
Lacy has been pretty vocal in her criticisms of Uber and other representatives of what she rightly calls Silicon Valley’s “asshole culture.” She called out Uber chief executive Travis Kalanick as an example of the kinds of “assholes” who may be abrasive, but also cultivate a culture of abrasiveness, jerkiness, and — in Uber’s case — misogyny. Lacy wrote that she no longer felt safe riding in Uber cars, because the company had done too little to vet its drivers and cultivated a culture that seemed to treat women as sex objects.
So you can imagine that Uber might be feeling a little uncharitable toward Lacy. But digging up dirt on a journalist in order to get even with her — well, that’s just not something most companies would contemplate.
Read the rest on VentureBeat, and find out what this all means for Uber — and for tech journalists and tech PR people.