What the !@#$ is marketing automation?

VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation.

The guest post, by Justin Gray of LeadMD, looked innocuous enough at first. To our editors, it at first seemed like a straightforward list of the pros and cons of several different marketing automation solutions: Eloqua, Genius, Marketo, Pardot and Silverpop.… Read the rest

What the !@#$ is marketing automation?