Apple Takes Aim at Cable With Tiny New Apple TV

SAN FRANCISCO — In a sign that its television “hobby” has turned into serious business, Apple announced an aggressively-priced new set-top box that takes aim at the heart of the cable TV and DVD rental industries.

The new Apple TV, which will go on sale at the end of September for $100, is a puny box just 1/4 the size of the previous model.… Read the rest

Apple Takes Aim at Cable With Tiny New Apple TV