Apple’s Newest Watch Is … Wait, What? It’s an iPod Nano?

What time is it? Who cares! Apple’s newest timepiece puts music, photos and step-counting front-and-center, and lets the minutes fall where they may.

Sure, you can check the time, but that’s hardly the point with this attractive piece of wrist jewelry. Its unisex design goes equally well with a man’s suit, a lady’s sweater or a jogging outfit.

One downside: It doesn’t come with a watchband, so you’ll need to get your own. Fortunately, the clip on the back lets you easily attach it to the strap of your choice.

Unlike almost every other watch we’ve tested, Apple’s Nano has a touch-sensitive, high-resolution LCD display. The interface is a little counterintuitive at first, but it’s no more difficult than anything from Tokyo Flash. As a bonus, you can rotate its face with a twisty two-finger gesture, making it work for you in any orientation.

With its Apple heritage, the Nano is a perfectly usable music player. Available in 8-GB ($150) or 16-GB ($170) models, it has plenty of capacity for storing thousands of songs, and its touchscreen provides a simple, if cramped, interface for selecting tracks. (Tip: Use iTunes to organize playlists before syncing. It’ll make it easier to find the music you want.)

Sound quality is excellent, though the generic white earbuds Apple includes are nothing to shout about. There’s a built-in FM radio player for getting your Ira fix (Flatow and Glass) when podcasts are unavailable.

Sadly, the Nano doesn’t support wireless or Bluetooth headphones, so you’ll need to route a headphone cable from your wrist to your ears. I recommend running it through your sleeve and under your shirt. This is dorky, but practical. And it kind of makes you feel like you’re an extra on The Wire.

The built-in pedometer function sums your steps throughout the day, posting them, if you choose, to Nike’s social site for walkers and general fitness, Nike+ Active.

As a timepiece, it’s comparable to digital watches circa 1978: The screen is usually in a black, juice-conserving state, so to check the time you need to press the power button. If you haven’t set it to “show time on wake,” you’ll also need to swipe left or right a few screens to find the clock face.

Battery life can also be a problem. Apple says it’s rated for 24 hours of music playback. But I left it on a nightstand overnight, only to find it was depleted in the morning. That doesn’t happen with other watches.

And yes, I know it’s really an iPod. I just really like using it as a wristwatch, despite its drawbacks.

Originally published in Wired, September 17, 2010
With a short video review by me (embedded above).

Apple’s Newest Watch Is … Wait, What? It’s an iPod Nano?

Apple Takes Aim at Cable With Tiny New Apple TV

SAN FRANCISCO — In a sign that its television “hobby” has turned into serious business, Apple announced an aggressively-priced new set-top box that takes aim at the heart of the cable TV and DVD rental industries.

The new Apple TV, which will go on sale at the end of September for $100, is a puny box just 1/4 the size of the previous model. It has an HDMI port, a power supply built in it, an optical audio port, an Ethernet jack, and built-in Wi-Fi.

“It’s silent, cool and tiny,” said Apple CEO Steve Jobs, showing off the diminutive metallic box.

Despite rumors, the product was not re-branded as “iTV.” Jobs did not state whether it was running a version of iOS, although the Apple TV’s new interface includes some very iOS-like touches, such as icons that jiggle when you are rearranging them in your Netflix queue.

Apple joins an increasingly crowded and risky scrum of companies trying to reinvent television for the internet age. Netflix and Hulu both have been offering streaming video playback of movies and TV shows, with some success, for over a year. Google is working on a set-top box that would blur the line between TV and internet fare, YouTube is said to be planning mainstream film rentals and Amazon is rumored to be planning its own Netflix-like video streaming service. But the real threat are the cable companies and TV networks, which have a lock on the shows that people want to watch — and so far, there’s been little incentive for them to open up their tightly-controlled ecosystems to internet upstarts.

Apple’s play is for convenience, but it’s not the cross-platform strategy needed for dominance, wrote Andrew Eisner, a director at online electronics retailer

“A TV OS vacuum exists at the moment and unfortunately for consumers, TV manufacturers appear to be filling it with their own proprietary offerings,” Eisner wrote recently. “Apple needs to gain control of the third screen or TV screen, after smartphone screens and computer screens, and the TV industry needs to move away from closed environments and let their connected TVs work with all the apps and streaming content that consumers are finding so appealing.”

The company will also be providing a feature within iOS 4.2 that customers can use to share videos wirelessly from their iPhones, iPod Touches or iPads. Called “AirPlay,” the feature will let customers display a video from their mobile device, on an Apple TV-connected TV screen, with a single tap. IOS 4.2 won’t be available until November.

AirPlay “puts iPhones and iPads in the driver’s seat and makes the TV just an output device for the Apple ecosystem,” said Forrester analyst James McQuivey. “Expect Apple to gradually push more and more in that direction.”

“But,” McQuivey added, “as of this moment in 2010, Apple has not yet made a significant play for control of the TV.”

In an implicit acknowledgment of Apple TV’s poor sales to date, Jobs again referred to the product as the company’s “hobby.” He showed the new Apple TV at a press conference here on Wednesday.

But Jobs was careful to cast the company’s previous product as a learning experience, and indicated his intention of throwing more of the company’s weight behind the upgraded Apple TV.

Apple TV customers will be able to rent first-run HD movies for $5, at the same time as they’re released on DVD. That’s a substantial improvement from the past, when there were significant time lags before movies were available through iTunes.

Customers will also be able to rent HD TV shows from ABC and Fox for $1, a discount from the previous price of $3. The shows will run without commercial interruption.

Netflix customers will also be able to stream video from Netflix via Apple TV, and can also use the device to browse and view YouTube videos and content uploaded to Apple’s MobileMe service.

Customers can also stream content from their computers, including photos, videos and music, with no syncing required.

Apple is already accepting pre-orders for the new Apple TV on its site.

For full coverage of Apple’s press conference, see’s live blog of the event.

Photos: Jon Snyder/
Originally published on Wired, September 1, 2010.

Apple Takes Aim at Cable With Tiny New Apple TV