News lessons from TMZ and Michael Jackson

tmz_jacksonLos Angeles gossip site TMZ got the scoop that Michael Jackson died. They had it about half an hour after paramedics arrived, and about 15 minutes ahead of the LA Times. When the LA Times blog was just reporting that MJ was in the hospital, and then in a coma, TMZ already had a headline that said “Michael Jackson Dies.”

That’s a great hed, by the way: It’s direct and to the point.… Read the rest

News lessons from TMZ and Michael Jackson