This story deserves an award of some kind for business writing. A subject like this calls for just the right mix of completely straight-faced reporting and just a tiny hint of a wink. Plus, of course, a huge love of Doritos.
I laughed, and I wept a bit for the outright enthusiasm that Taco Bell’s CEO expressed over his company’s innovation. Or, should I say, “innovation.” But, as they say, welcome to America!
Also, those locos tacos actually taste pretty good. Though they don’t sit too well inside.