Wake me up when the iPhone 42 comes out

iPhone concept in colors

Here we go again. The clouds part, and another iPhone descends from the heavens.

What mystical secrets will be written on the device’s extra-large, 640-by-1,136-pixel Retina display? Will there be earthshaking new features? Will it contain the answer to the question of life, the universe, and everything?

Not likely. Apple has entered a new phase in the evolution of its iPhone line, and you can pretty much forget about radical reinventions from now on.

The iPhone is now a mature product, and as with many mature products, the chief innovations will interest chief financial officers more than tech reporters like me: Expanding to new international markets and new carriers. Reducing dependence on sometimes-antagonistic partners like Google and Samsung. Marginal improvements to major features. Enough new features to maintain parity with chief competitors. And a few nifty extras, like rainbow colors (my favorite speculative iPhone 5 concept), to keep customers feeling special.

At this point, Apple has settled into its favorite spot: A comfortable No. 2. That’s because the company has always prioritized profits over market share and is happy to cede the latter as long as it can hang on to the former.

Read the whole story on VentureBeat: Wake me up when the iPhone 42 comes out

Wake me up when the iPhone 42 comes out