Former DoubleClick team raises $6M for comparison-shopping engine

 

DoubleClick cofounder Kevin O’Connor has a new startup, FindTheBest, aimed at helping you compare everything from air purifiers to venture capitalists.

Now, with a $6 million funding round from Kleiner Perkins that closed Tuesday, FindTheBest should be in a good position to build out its “data driven content platform,” which combines computer-driven semantic analysis with human-powered tagging to build data sets quickly and efficiently.

“‘Human’ is dirty — it’s not scalable,” O’Conner (above, left) said in an interview at VentureBeat’s headquarters, citing a long-held Silicon Valley bias against companies whose competitive advantage is based on their employees rather than their technology. “But people are shocked by how quickly and cheaply we can build these data sets.”

Full story: Former DoubleClick team raises $6M for comparison-shopping engine | VentureBeat.

Former DoubleClick team raises $6M for comparison-shopping engine