Web sites are becoming obsolete, as I’ve long argued. This article by Harvard Business Review editor Nicholas G. Carr makes the point convincingly. He points single-function applications like Napster, interactive email tools like Zaplets, and mobile/wireless commerce tools — all of which utilize the Internet without requiring the user to “go” to a Web “site.” In the future, Carr says, the Web will be transformed from “‘a clumsy and page-by-page experience’ to a set of customized, specialized tools controlled by the individual.”
Out of Site
What comes after Web sites? Distributed merchandising.