The next Net battle: Time. The UK government wants to create a universal Internet time standard based on Greenwich Mean Time. They’re giving it a new name: “Get,” for Greenwich Electronic Time — although it’s not clear how Get differs from GMT.
To get Get accepted as a standard, of course, the Brits will have to go head-to-head against Swatch, which is touting their own Net time standard. Swatch’s standard is based not on hours, minutes, and seconds, but on a day of 1,000 “beats,” each one about a minute and a half long. I guess you’d need to buy a new watch to keep track of *that* time, now, wouldn’t you?
Greenwich could mark web time